Cyndi Zlotow, B.O.L.D. Conference reflection by Logan Smith:

Thursday in CEO was a very big day. We were gone the entire day to the Macoupin County CEO’s B.O.L.D. event with the number one motivational speaker in the world, Eric Thomas. We drove one hour to Carlinville and chose between two of four break out sessions. I chose both of the entrepreneurs not the intrapreneurs. I was very proud of myself during this event because they gave us notepads to write on and I filled out half of the entire thing just writing notes. I was writing some portions word for word. Hearing from experiences of people is very important to me so it can help prepare me for problems I may face as a business owner in the future.

The first speaker was Cyndi Zlotow. She was teaching us about how to run a business through the social media aspects of it. She was on ebay in the early 2000’s when people would buy stuff for the novelty just to have it delivered to your doorstep. Now everyone does it and it was very eye opening to hear what she had to say. If you need statistics about how a certain business, market, or product is doing amazon can list the statistics for free. It is also important to look at the months they sell the most and least in. The number one reason small businesses fail is cash flow. If there is no cash flow there is no business. When conducting business online do not do the trending hashtags look for a more niche group to start on. If you start in trending your posts will be drowned out by content. It is also important to pay attention to the traffic of websites to see how well they are doing as a whole. Personalize your product as much as you can to make a connection to your customer. Send your customer a handwritten thank you. Always thank your customer. Try to reach out to social media influencers about your product that review products similar. Out of 50 you will try to contact, one will reply. From there you want to offer them a deal for their customers if they enjoyed it like a discount. This is good for you and the influencer because it gives you business and it gives them content.

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